CHAPTER6Food Fights:You Are Not the Referee
The war between R&D and Sales &Marketing was vivid and alive in everydiscussion and every moment. The potshots, the digs, the opportunities to takeadvantage or to prove a point among thetop executives—all this is very real.
—Ginger Graham
Back in my high-tech corporate days representing Quality Assurance, I sat in meetings that included people from R&D and Sales & Marketing. The groups didn’t like each other. Someone would make a snide comment, then another. In several meetings, it escalated to shoving and chair throwing. Clearly something much deeper was going on here besides surface discussion about, say, delaying the release date of a new software upgrade. All this anger and resentment had the feeling ...
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