CHAPTER4Time Cut:A $30,000/Hour Investment

If after 30 minutes they’re on their third slide, they have no concept of time, and no respect for our time.

—Ned Barnholt

A lot is at stake when a presenter performs poorly in a top-level meeting. A valuable project may not get funding, a successful career can run off the tracks, and executives’ time can be wasted.

The productivity cost of poor meeting performance can be measured in dollars and cents. Lots of dollars and cents. If we consider the top five leaders of a mid-sized company (CEO, CFO, COO, CTO, CMO, etc), with, let’s say, $4 billion in revenue and calculate what it costs to put them into an hour-long meeting, the numbers are staggering. Their salaries, bonuses, stock options, and other perks ...

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