Book description
Every leader needs to move people to action and
align everyone’s actions toward the same goal.
But how is this best accomplished? Words are
a leader’s greatest tool, and metaphors are the
most potent combination of words available.
This book will provide you with communication
tools that will take your leadership to
the next level and beyond. Through the proper
use of metaphors, anyone can become a better
leader, align his or her team with their organizational
values, and lead the organization to
success. Metaphors activate vision and mission
statements, enliven goals and objectives, and
literally align every aspect of an organization in
its intended direction.
The knowledge gained from the principles
in this book will help leaders develop stronger
vision and mission statements that are actionoriented,
and it will provide a schematic to organize
goals and objectives that are relevant
and focused on accomplishing the vision.
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Abstract
- Contents
- Acknowledgments
- Introduction
- Part 1 Metaformation in Action
- Chapter 1 Is This the Last Race?
- Part 2 Life Is a Game of Cards
- Chapter 2 The Power of the Unconscious Mind
- Chapter 3 Play the Hand You’ve Been Dealt
- Chapter 4 See Your Winning Hand
- Chapter 5 Playing Cards Doesn’t Have to Be a Solo Sport
- Part 3 The Art of Metaformation
- Chapter 6 Metaframing: Structuring Metaphors
- Chapter 7 Metamining: Deconstructing Metaphors for Meaning
- Chapter 8 Metaforming: Reconstructing Metaphors
- Chapter 9 Searching for a New Metaphor
- Part 4 Combining and Communicating, and Applying New Metaphors
- Chapter 10 Ligering: Combining and Creating new Metaphors
- Chapter 11 Communicating Your New Metaphor
- Chapter 12 Metaplying: Applying Your Metaphor
- Part 5 Serving Up a New Metaphor
- Chapter 13 The Work of the Metaphor
- Chapter 14 The Impact of the New Metaphor
- Chapter 15 New Markets, New Employees, New Opportunities
- Part 6 Structural Mapping
- Chapter 16 The Structural Mapping Engine (SME) Process
- Part 7 Bouncing Back: 15–Love, and Back in the Game
- Chapter 17 Upping the Stakes
- Chapter 18 Culture, Markets, and Personal Growth
- Chapter 19 The Power of Words to Transform Through Metaphors
- Endorsements
- Notes
- References
- Index
- Ad Page
- Backcover
Product information
- Title: SPeak Performance
- Author(s):
- Release date: January 2014
- Publisher(s): Business Expert Press
- ISBN: 9781606498910
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