Spanning Silos

Acknowledgments

Many people helped me on this book. Erich Joachimsthaler was my colleague in the 1990s on our study of global branding, where I got a firsthand look at the country silo issue. The brand strategy team at Dentsu furthered my interest in country silos. Tom Agan worked with me on some initial interviews with CMOs around the more general silo issue and did some original thinking about the fact that all CMOs should not take on the same role. I have benefited from seeing how Prophet teams work with clients, some over a long time period, to deal with silo issues. I am in debt to all the writers and researchers who have studied global marketing management, integrated marketing communication, and the work of teams and networks. I build ...