1. THE SOURCE OF THEENTREPRENEURIAL IMPULSE –THE QUEST BEGINS
WHAT IS THE SOURCE OF THE ENTREPRENEURIAL IMPULSE? WHAT IS THE SOURCE OF OUR CAPACITY TO ACCESS THE KNOWLEDGE FOR ACTION WE NEED AT THE MOMENT?
In the spring of 1998, I was sitting in the back row of a large auditorium in the Shell Learning Center at the Woodlands just north of Houston. Eighteen months earlier, Shell Oil Company (the then-autonomous unit of the Royal Dutch Shell Group of Companies), Texaco, Inc., and Saudi Aramco had announced their intention to form an alliance of all their refining, distribution, and marketing (their “downstream” operations) in the United States. The “Alliance” would be the largest downstream organization in the world, with annual revenues approaching ...
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