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5. Be a butterfly, not a barnacle

‘If no one is pissed-off with you then you are dead but just haven’t figured it out yet.’

TOM PETERS

When economic times are hard there are two big dangers. Either you’re going to end up with a mountain of expensive debt to pay off or you’re going to live a life as rich in consumer goods and experiences as that of a Trappist monk. There’s a recession on and one of things you’ve got to do is forget loyalty. Here’s how to raise fickleness to a profitable art form in two areas, consumer life and working life

As customers, we have never been so disloyal as in this era of vast consumer choice. The sum total of this tsunami of fickleness is bad news for companies who, on average, lose around half of their customers ...

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