Chapter 2. Implementing Professional Design Principles
I could try to convince you that I deliberately kept the figures in Chapter 1, “Planning an Effective Presentation,” ugly, but I doubt you’d be fooled. What I did do, however, was to keep them as simple as possible leading into this second chapter.
For a verbal person like me, what professional designers do is almost like voodoo—they seem to follow some sort of arcane process, and at some point, they transform the ordinary and ugly into something that is astonishing in its clarity and beauty.
If you’ve sat through a lot of PowerPoint presentations, and most of us have, you’ve undoubtedly been struck at rare intervals by the thought that “This doesn’t look like PowerPoint.”
Frequently, this is ...
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