2 Solving Operational Business Intelligence with InfoSphere Warehouse Advanced Edition
1.1 Current business challenges
Access to timely, accurate information is critical for enterprises that are striving to
better serve their clients, compete successrully, and foster innovation. Limited by
inflexible traditional data warehouse and incomplete business intelligence (BI)
solutions, IT teams are often challenged to meet the information needs of
business users. The result is a proliferation of isolated data marts and data
warehouses that often contain duplicate, incomplete, or conflicting data.
Worse yet, most BI solutions built on traditional data warehouses are a
patchwork of components from multiple vendors, creating integration and
enterprise standardization hurdles. The downsides to this type of BI environment
can include frustrated users, significant delays in getting new reports, high
development and maintenance costs, and poorly performing solutions that do not
scale. Information technology teams must be able to support business
requirements for various users while containing costs, accommodating
ever-increasing data volumes, and dealing with the constantly changing needs of
different business constituents.
InfoSphere Warehouse Advanced Edition provides a powerful range of
capabilities that go beyond those of traditional warehouses. This comprehensive
platform integrates the strength of the IBM DB2 database with a dynamic data
warehousing infrastructure that can handle the traditional BI workloads and more
operational business requirements. In addition, the Advanced Editions provide
tools to simplify the administration and maintenance of a complex warehouse
environment.
1.1.1 Understand data and the complex warehouse environment
Organizations today need new ways to differentiate their products and services
from those of their competitors. As globalization gains momentum, they can no
longer rely on geographic or regulatory advantages to give them a competitive
edge. At the same time, product differentiation is increasingly difficult, because
technology today enables new ideas to be copied quickly.
While organizations search for new ways to stand out from the competition, they
must also enhance operational efficiencies. Along with spiraling infrastructure
and personnel costs, many face rising expenses associated with ensuring
compliance with strict regulations.
To achieve competitive differentiation and enhance operational efficiencies,
organizations must use the information collected within and beyond the
enterprise. This information holds the key to improving customer service and

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