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Solid Waste Recycling and Processing, 2nd Edition by Marc J. Rogoff

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6

Public Education Programs

Public education is one of the most important and difficult to manage elements of any recycling waste management program. Without the public’s cooperation and continued support, a local recycling program will never reach its maximum potential. Research indicates that, unless people learn to participate in recycling efforts on a natural or habitual basis, participation rates will fade over time. In this Chapter, some basic theories that should influence planning of public education initiatives are discussed. This section offers some “do’s and don’ts” of persuasive communications and talks about the development and implementation of recycling-oriented programs. The section concludes with some examples of the most successful ...

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