INTRODUCTION

The goal of this book

It seems to me that unless I can explain the ultimate goal and associated benefits that might be achieved by all that I describe in this book, there is really very little point in you reading on; so here is a simple statement that encapsulates all that the ideas expressed here aspire to:

Quantifying the value delivered by software/SaaS and removing the ‘us versus them’ framework between publisher and customer in enterprise software commerce.

I must say that if you don’t find this concept appealing and you are standing in a bookshop trying to decide if the book in your hand interests you or not, then close it up right now and put it back on the shelf.

If you have reached this paragraph, then you are either a ...

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