The questions

The questions we have to consider are:

  • Why are we doing this, what is the purpose, what is it that we want to achieve?

  • Who does what and who will be affected by the strategy?

  • Where is everything, where will things be located, in what direction(s) do we have to go to reach specific goals?

  • How are we going to reach the goal? What do we need to get to the goal? When do we need it?

Devising a strategy is very much like deciding upon a direction, but also answering the question why we should do it in a certain way and what it is that we are trying to achieve by doing it the way we are doing. But before we can establish a general direction, we also have to know where we are, and where we want to go. As anyone with sailing experience knows, ...

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