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[ch02biblio01entry01] 1. Sandra Swanson, “Business Intelligence—Can't Live Without It,” Information Week, March 13, 2002.

[ch02biblio01entry02] 2. Mary Hayes, “Payback Time: Making Sure ROI Measures Up,” Information Week, August 6, 2001.

[ch02biblio01entry03] 3. “It's All About ROI,” Dataquest CIO, January 10, 2002.

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