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Soft Skills: The software developer's life manual by John Z. Sonmez

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Chapter 19. Marketing basics for code monkeys

Have you ever been to a nightclub and heard a cover band play a song that sounded just as good as the original artist—if not better? Have you ever wondered why that cover band is up there playing a gig in a small nightclub while another band that doesn’t seem to have any more talent is touring the world and making platinum records?

Obviously both bands are talented, but talent alone will only take you so far in life. The real difference between great musicians and superstars is nothing more than marketing. Marketing is a multiplier for talent. The better marketing you have, the more it magnifies your talent. That’s why it’s critical for you, as a software developer, to learn this crucial skill. ...

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