About This Book
This book does not need to be read from start to finish like a sultry novel, nor should it be. Rather, it provides useful insight into changes in macro trends, behaviors, and constructs as a result of social media. Just like social media itself, this book is written in sporadically digestible sound bites, and, by the magic of my wonderful editor, Shannon Vargo, it is arranged so that you, the reader, can easily select an example, particular topic, or case study that is relevant to you or your company. As such, I will occasionally repeat myself, but that's okay—studies show it takes three repetitions before something sinks in. Hint: If you want more tactical information, jump to the back of the book. So, while this work will not win any Grammar Girl awards, I hope you find it informative, educational, and entertaining.
Updates and augmentations to this book can be found at www.socialnomics.com. I love hearing from my readers at Twitter@equalman or equalman@gmail.com—feel free to disagree or shower me with affection. I adhere to my promise of personally responding.
Get Socialnomics: How Social Media Transforms the Way We Live and Do Business, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
