Acknowledgments

Socialnomics could not have been completed without the help of many friends and family members. First and foremost, my beautiful wife Ana Maria served a dual role of sounding board and support coach. My immediate family of Dad, Mom, Jay, Helene, Matt, Mary Alison, and my loving grandparents made certain to tell me when things weren't up to standard, but were also my greatest supporters. Matt's work and insight were especially vital in beefing up our case study section. Encouragement came from my wife's family members, the Lozanos: Fernando, Margarita, José, Nicolas, and Stephanie. Special thanks go out to my John Wiley & Sons team, Shannon Vargo, Matt Holt, PJ Campell, Nick Snyder, Amy Scholz, and Elana Schulman, for having both the skill and the patience to make this happen. To talented authors Tim Ash and Brian Reich for introducing me to John Wiley & Sons. To the Muellers and Youngs for their moral support. The legal mind of Chris Norton. Julie Jawor's artistic eye. And finally, to numerous friends and family who kept giving me positive reinforcement and ideas, just when they were needed most—you know who you are, and it meant more than you know.

Social Superstar Support

Mari Smith, Dave Kerpen, Chris Brogan, Jeremiah Owyang, Mike Lewis, Brian Solis, Jamie Turner, Amber Naslund, Lon Safko, Anne Hadley, Scott Monty, Peter Shankman, Dave Carol, Guy Kawasaki, Steve Garfield, Charlene Li, Wayne Breitbarth, Tony Hsieh, Gary Vaynerchuk, Lee Oden, Jay Baer, Jason Falls, ...

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