You are previewing Socialnomics: How Social Media Transforms the Way We Live and Do Business, 2nd Edition.
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Socialnomics: How Social Media Transforms the Way We Live and Do Business, 2nd Edition

Book Description

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.

  • Lists the top ten easy opportunities that companies and organization miss when it comes to social media

  • Describes where social media should reside in an organization and the necessary building blocks for success

  • Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success

  • Shares proper training methods for your ENTIRE organization on social media; not just the chosen few

  • Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success

Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

Table of Contents

  1. Cover
  2. Praise for Socialnomics
  3. Title Page
  4. Copyright
  5. Foreword
  6. Acknowledgments
    1. Social Superstar Support
  7. About This Book
  8. Introduction
  9. Chapter One: Word of Mouth Goes World of Mouth
    1. Is Social Media Just a Fad?
    2. Who Cares What You Are Doing?
    3. JetBlue Helps Reduce the Travel Blues via Twitter
    4. Foreign Friends Are Not Forgotten
    5. Search Engines and Social Media
    6. We No Longer Search for the News—It Finds Us
    7. Newspapers and Magazines Diminish in Power
    8. Playboy and the Sports Illustrated Swimsuit Issue Are Stripped Down
    9. Idaho Bloggers Are Better Than New York Reporters
    10. Not All Bloggers Are Bad
    11. Crowd-Sourced Information
    12. A Touch of Bacon Salt on Your Social Media
    13. Micro Revenue Streams Huge for Social Media
    14. Dancing Matt—Something to Chew On
    15. Flying the Not-So-Friendly Skies
  10. Chapter Two: Social Media = Preventive Behavior
    1. Staying in Touch with Your Teenagers
    2. Preventive Behavior for Business
  11. Chapter Three: Social Media = Braggadocian Behavior
    1. Just Do It, Did It
    2. Social Media Is the New Inbox
    3. “Are You on Facebook?” Is the New “Can I Get Your Phone Number?”
    4. Deep Dive into Dating 101
    5. Assess Your Life Every Minute
    6. Millennials—All about Giving Back
    7. The Next Generation Can't Speak
    8. Consumers Own Your Brand
    9. Kids Ages 2 to 17 Don't See Advertisements
    10. Turning Lemons into Lemonade with Fizzle
  12. Chapter Four: What We Can Learn from Politics
    1. You and YouTube
    2. Open Those Closed Doors
    3. Can Google Predict the Next President, Product Trend, or Flu Outbreak?
    4. Is the Flu a Virus or Just Simply Viral?
    5. Digital Data: The New Exit Poll?
    6. Capturing Geographic Interest and Intent
    7. Fireside Chats and Presidential Texts
    8. Is the White House More BlackBerry or Mayberry?
    9. Free Pancakes, Anyone?
    10. Social Media Creates and Solves the Problem of Long Voting Lines
    11. Online Voting—The Future Is Now
    12. Even the Army Is Sharing Information
  13. Chapter Five: I Care More about What My Neighbor Thinks Than What Google Thinks
    1. Buying the Right Child Car Seat
    2. Minivan or Hybrid?
    3. Blowing Out the Candles
    4. Bon Voyage, Online Travel Agents?
    5. Looking to Friends for Medical Advice
    6. Jared and Subway's Almost Missed Opportunity
    7. The Choices We Make
    8. Marketing to Zombies
    9. Leveraging Success
    10. Companion Credit Union: New Logo
    11. E-Readers/Tablets
    12. Where in the World Is Bangladesh?
  14. Chapter Six: Death of Social Schizophrenia
    1. Even Football Players Need to Calm Down
    2. Be the Best at Something, Not Everything
    3. One Message
    4. Referral Program on Steroids
  15. Chapter Seven: Winners and Losers in a 140-Character World
    1. Does ESPN Have ESP?
    2. Stop the Charade—Nobody Is Perfect
    3. Free Labor
    4. The Tom Sawyer Approach
    5. Everybody Wants His or Her 15 Minutes of Fame
    6. Become a Modern-Day Pied Piper
    7. Everybody Is Twittering, but Is Anyone Listening?
    8. TV Repeats Mistakes of the Music Industry
    9. NBC Earns Fool's Gold in the Olympics
    10. TV Shows Viewed through the Internet
    11. Adjust Shows Based on Fast-Forward Behavior
    12. Scrabulous—A Fabulous Example
    13. Advertising within Social Networks Is Actually Effective
    14. Content and Conversation Will Drive Awareness—Not Advertising
    15. Don't Put All Your Eggs in One Basket
    16. Second Life Equals Idle Life for Coca-Cola
    17. Search Engine Optimization for Facebook
    18. John Deere Mows Over Facebook
    19. Sheep without a Shepherd
  16. Chapter Eight: Next Steps for Companies and the Glass House Generation
    1. Power to the People
    2. Customers Get Paid for Their Search Efforts
    3. Join Them Before They Beat You
    4. Role of Search
    5. What Happens When the Internet Advertising Structure Collapses?
    6. Where Have All the Banners Gone?
    7. Search Engine Results Are Still Prehistoric
    8. Paid Search Relevancy Dilemma
    9. Oral Communication Skills Decline
    10. Is the Journalistic Interview Dead?
    11. Mobile Me
    12. Field of Nightmares: Lufthansa and American Airlines
    13. A Truly Interconnected Web?
    14. You Don't Find a Job; It Finds You
    15. Hiring the Internet Generation
    16. Tony Tweets
    17. Southwest Is No Ding-a-Ling
  17. Chapter Nine: Social Media Rolodex and Resources
    1. Additional Digital Thought Leaders
    2. Others Who Inspire
    3. Resources
  18. Chapter Ten: Social ROI
    1. What We Can Learn from Footloose
    2. Wasting Time on Social Media Actually Makes You More Productive
    3. Company Restrictions on Social Media
    4. Social Media Return on Investment (ROI)
    5. Eye-Opening Statistics
  19. Chapter Eleven: Social Success Secrets (Give Them to Me Now!)
    1. Top Opportunities Missed by Most (But Not If You Read This!)
  20. Chapter Twelve: Blogging: What Works
    1. Content That Works
    2. Top Three Blog Platforms
    3. Blog Search Engine Optimization (SEO)
  21. Chapter Thirteen: 100+ Social Media Tools
    1. Random, Must-See Social Media Tools
    2. Marketing
    3. Monitoring and Intelligence
    4. Social CRM
    5. Management
    6. Blogs and Websites
    7. Agencies
    8. Other/Miscellaneous
  22. Chapter Fourteen: Making Viral Videos
  23. Chapter Fifteen: Social Media for B2B
    1. B2B Customer Relationships Are Often Fewer and Stronger Than B2C Relationships
    2. B2C Company Clients Often Aren't Competitors
    3. Listen First
    4. Tips for B2B Social Success
  24. Chapter Sixteen: Case Studies
  25. Chapter Seventeen: Social Analytics: Big Data and Beyond
  26. Chapter Eighteen: Social Organizational Structure
  27. Chapter Nineteen: FAQs
  28. Chapter Twenty: Teacher and Company Resources and Exercises
  29. Socialnomics Summary
    1. Socialnomics Winners and Losers
  30. About the Author
  31. Index