NOTES

Introduction

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Chapter 1 Word of Mouth Goes World of Mouth

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Chapter 2 Social Media = Preventative Behavior

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Chapter 3 Social Media = Braggadocian Behavior

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Chapter 4 Obama's Success Driven by Social Media

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Chapter 5 I Care More about What My Neighbor Thinks than What Google Thinks

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Chapter 6 Death of Social Schizophrenia

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Chapter 7 Winners and Losers in a 140-Character World

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Chapter 8 Next Steps for Companies and The "Glass House Generation"

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Chapter 10 Other Insights and FAQs

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ROI Examples:

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[2] James Carville, "It's the economy, stupid." Wikipedia, accessed April 23, 2009, http://en.wikipedia.org/wiki/It%27s_the_economy,_stupid.

[3] Barack Obama, Election Night Speech, Chicago, November 4, 2008.

[4] Hitwise, June, 2008.

[5] Chris Anderson, ...

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