ABOUT THIS BOOK
This book does not need to be read from start to finish like a sultry novel, nor should it be. Rather, it provides useful insight into changes in macro trends, behaviors, and constructs as a result of social media. Just like social media itself, this book is written in sporadically digestible sound bites, and by the magic of my wonderful editors Shannon Vargo and Beth Zipko, is arranged so that you, the reader, can easily select an example, particular topic, or case study that is relevant to you or your company. So, while this work will not win any Grammar Girl awards, I hope you find it informative, educational, and entertaining.
Updates and augmentations to this book can be found at www.socialnomics.net.
I love hearing from my readers at twitter@equalman or equalman@gmail.com—feel free to disagree or shower me with affection. I adhere to my promise of personally responding.
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