7 Can You Count Everything That Counts?
One of the most challenging aspects of social media is determining valid measures for success. Einstein said,
“...not everything that can be counted counts, and not everything that counts can be counted,”
and nowhere is this more true than it is in social media measurement.
The value a company places on its social media initiatives will largely be based on its expectations. Although social media has been available to corporate communicators for several years, the field is still young enough that the debate over whether one can effectively measure social media impact is an ongoing one.
There are many, many measures that could apply, both qualitative and quantitative, and within each of these, the approach ...
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