Index
ABC Player
ABC website, show episodes on
Accola, Candice
“Accountants, The”
Activation, in advertising
“Activity” fav.tv feature
Ad avoidance. See also Advertising entries
Ad business, TV check-in services in
Addressability
marketers’ perspective on
on a national scale
operators’ perspective on
Addressable ad campaigns
Addressable ads, managing
Addressable advertising
Cablevision’s success with
capabilities of
deployment of
privacy and
See also Advertising
Addressable technologies, questions related to
Addressable television advertising
issues related to
See also Addressable advertising
Ad insertion, dynamic
Ad networks
AdRise
Ads
interacting with
lean-forward engagement with
Ad sales, business model for
“Ad Selector” unit
Ad-supported model
“Ad Swap”
Adtag Adcopy service
Advanced advertising, management of
Advertisers
advice from
approaching
open-minded
potential of
using backchannel insights for decision making
Advertiser sponsorships, for bridge content
Advertising
through apps
as a backchannel conversation topic
changes in
check-ins for
choice-based
one-to-few
in online television streams
on social TV guides
synched
TV ratings and
on Yahoo! Connected TV
See also Ad entries; Addressable advertising; Commercials; TV advertising
Advertising interactivity
Advertising opportunities
within social TV guides
Affinity relationships, analyzing
Amazon Prime
American Idol
Anderson Cooper
Android
Angry Birds game
Animal House
Annenberg, Walter
Anticipated shows, forecasting
Apple ...