Index

ABC Player

ABC website, show episodes on

Accola, Candice

“Accountants, The”

Activation, in advertising

“Activity” fav.tv feature

Ad avoidance. See also Advertising entries

Ad business, TV check-in services in

Addressability

marketers’ perspective on

on a national scale

operators’ perspective on

Addressable ad campaigns

Addressable ads, managing

Addressable advertising

Cablevision’s success with

capabilities of

deployment of

privacy and

See also Advertising

Addressable technologies, questions related to

Addressable television advertising

issues related to

See also Addressable advertising

Ad insertion, dynamic

Ad networks

AdRise

Ads

interacting with

lean-forward engagement with

Ad sales, business model for

“Ad Selector” unit

Ad-supported model

“Ad Swap”

Adtag Adcopy service

Advanced advertising, management of

Advertisers

advice from

approaching

open-minded

potential of

using backchannel insights for decision making

Advertiser sponsorships, for bridge content

Advertising

through apps

as a backchannel conversation topic

changes in

check-ins for

choice-based

one-to-few

in online television streams

on social TV guides

synched

TV ratings and

on Yahoo! Connected TV

See also Ad entries; Addressable advertising; Commercials; TV advertising

Advertising interactivity

Advertising opportunities

within social TV guides

Affinity relationships, analyzing

Amazon Prime

American Idol

Anderson Cooper

Android

Angry Birds game

Animal House

Annenberg, Walter

Anticipated shows, forecasting

Apple ...

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