Acknowledgments
Social TV is our first book and we did not know exactly what to expect throughout its 10-month proposal, development, and launch process. The two of us are both floored by the level of support we have received from our colleagues, friends, and families.
Our employer, Hill Holliday, has been rooting us on from the very beginning, and we want to give special thanks to Mike Sheehan, Karen Kaplan, Baba Shetty, Cindy Stockwell, and Adam Cahill. Additionally, there were several other people at the agency who contributed to the book’s development. Thanks to Tracy Brady for her help with publicity. Scott Woolwine, Liz Colonto, and Mark Wong created the Social TV logo animation sequence. Thomas Peri is the photographer behind our cover headshots. Erica Sperry and Michael Abbott assisted with network buying research. Lenora Cushing advised us on business affairs. And Austin Gardner Smith designed the custom Tumblr theme for the book’s companion website.
We also want to thank the team at Wiley (Dan Ambrosio, Christine Moore, and Kim Dayman) for guiding us along the way.
Our book would be nothing without its content and we want to thank the people who provided us excellent seed material from which to write. In total, we spoke with nearly 50 different companies and over 75 industry leaders in order to glean background content, case studies, and/or direct quotes. Each of the following people enthusiastically made themselves available for meetings or conference calls and, in ...
