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Social Software and Web 2.0 Technology Trends

Book Description

Social Software and Web 2.0 Technology Trends provides an overview of current Web 2.0 technologies and their impact on organizations and educational institutions. This estimable book presents business applications as well as implementations for institutions of higher education with numerous examples of how these technologies are currently being used.

Table of Contents

  1. Copyright
  2. Foreword
  3. Preface
      1. Section I: Introduction to Social Software and Web 2.0
      2. Section II: Business Applications of Web 2.0 Technologies
      3. Section III: Security and Legal Issues for the Enterprise 2.0 Organization
      4. Section IV: Virtual Worlds
      5. Section V: Theoretical and Educational Perspectives on Web 2.0
      6. Section VI: Glossary and Web 2.0 Tutorial
    1. CONCLUSION
  4. Acknowledgment
  5. I. Introduction to Social Software and Web 2.0
    1. I. Social Software Trends in Business: Introduction
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
        1. Social Networking
        2. Social Software
        3. Social Network Analysis
        4. Collaboration
        5. Web 2.0
        6. Technologies within Web 2.0
        7. Enterprise 2.0
        8. Anything 2.0
      4. DO YOU BELIEVE THE HYPE?
      5. FINDING AND APPLYING THE VALUE OF SOCIAL SOFTWARE FOR BUSINESS
      6. CONCERNS ABOUT SOCIAL SOFTWARE IN THE ENTERPRISE
      7. FUTURE TRENDS
      8. CONCLUSION
      9. REFERENCES
  6. II. Business Applications of Web 2.0 Technologies
    1. II. The Influence of Consumer-Generated Content on Customer Experiences and Consumer Behavior
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. THE RETAIL INDUSTRY
      5. MAJOR WEB 2.0 TOOLS IN THE RETAIL INNOVATION LANDSCAPE
        1. Customer Reviews on Message Boards
        2. Buying Guides: Wikis and Videocasts
        3. Customer Experience Weblogs (Blogs)
        4. RSS Newsletters, Catalogs, or Offers (Really Simple Syndication)
        5. Other Web 2.0 Technologies
      6. IMPLICATIONS FOR RETAIL
        1. Participant Input
        2. Customer Experience
        3. Integrating Feedback into Business Functions
      7. OPPORTUNITIES FOR FUTURE RESEARCH
      8. REFERENCES
    2. A.
      1. APPENDIX A
        1. Quotes from Thought Leaders in the Field
    3. III. A Strategic Framework for Integrating Web 2.0 into the Marketing Mix
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: WEB 2.0 TECHNOLOGIES AND MARKETING
      4. THE TRADITIONAL MARKETING MIX (FOUR PS)
      5. ISSUES AND EXAMPLES: THE EFFECT OF WEB 2.0 TECHNOLOGIES ON MARKETING AND BRAND MANAGEMENT
        1. Second Life (Virtual World)
        2. Widgets
        3. Flickr (Tagging)
        4. Social Networks
      6. SOLUTIONS AND RECOMMENDATIONS: A REVISED MARKETING MIX TO MAXIMIZE THE BENEFITS OF WEB 2.0 TECHNOLOGIES
        1. Product
        2. Pricing
        3. Promotion
        4. Placement
      7. CHALLENGES
      8. IMMEDIATE ACTION FOR COMPANIES
      9. FUTURE TRENDS
      10. CONCLUSION
      11. REFERENCES
    4. IV. The Enterprise 2.0 Organization
      1. ABSTRACT
      2. INTRODUCTION
      3. EVOLUTION FROM ENTERPRISE 1.0 TO 2.0
      4. THE ENTERPRISE 2.0 ORGANIZATION
      5. ENTERPRISE 2.0 MANAGERS
      6. ENTERPRISE 2.0 EMPLOYEES AND THE WORKFORCE
      7. ENTERPRISE 2.0 COMMUNICATION AND PARTICIPATION
      8. ENTERPRISE 2.0 INFORMATION EXCHANGE
      9. ENTERPRISE 2.0 PROJECT MANAGEMENT
      10. ENTERPRISE 2.0 OPEN INNOVATION
      11. ENTERPRISE-TO-ENTERPRISE COLLABORATION
      12. VIRTUAL WORLDS AND THE IMPACT ON THE ENTERPRISE 2.0 ORGANIZATION
      13. ORGANIZATIONAL CHALLENGES FOR ENTERPRISE 2.0
      14. IMPLICATIONS OF ENTERPRISE 2.0 FOR INTERNATIONAL BUSINESS
      15. WHY ENTERPRISE 2.0?
      16. CONCLUSION AND FUTURE TRENDS
      17. REFERENCES
  7. III. Security and Legal Issues for the Enterprise 2.0 Organization
    1. V. Security in a Web 2.0 World
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SECURITY PROBLEMS AND WEAKNESSES
      5. WHO ARE THE ATTACKERS, AND WHAT ARE THEIR MOTIVATIONS?
      6. WHAT CAN WE DO?
      7. WHAT IS ON THE HORIZON FOR WEB SECURITY?
      8. CONCLUSION
      9. REFERENCES
    2. VI. Web 2.0 and E-Discovery
      1. ABSTRACT
      2. INTRODUCTION
      3. E-DISCOVERY BACKGROUND
      4. FEDERAL RULES OF CIVIL PROCEDURE
      5. CONCLUSION
      6. REFERENCES
      7. ENDNOTE
  8. IV. Virtual Worlds
    1. VII. Virtual Worlds and the 3-D Internet
      1. ABSTRACT
      2. INTRODUCTION
      3. THE DEVELOPMENT OF VIRTUAL WORLDS
        1. A Variety of Worlds
        2. A Variety of Purposes
      4. SECOND LIFE
        1. Demographics
        2. The Technology of Second Life
        3. Features of Second Life
        4. Business in Second Life
        5. Education in Second Life
        6. Politics in Second Life
        7. Legal Issues and Second Life
      5. FUTURE DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
    2. VIII. Web 2.0, Virtual Worlds, and Real Ethical Issues
      1. ABSTRACT
      2. INTRODUCTION
      3. WEB 2.0 TECHNOLOGIES
      4. VIRTUAL WORLDS
      5. RPG PARTICIPANT CHARACTERISTICS
      6. ETHICALITY OF VIRTUAL BEHAVIOR
      7. INTELLECTUAL PROPERTY AND WEB 2.0
      8. DISSCUSSION AND IMPLICATIONS
      9. CONCLUSION
      10. REFERENCES
    3. IX. Bringing Real Justice to Virtual Worlds: World of Warcraft and Second Life
      1. ABSTRACT
      2. INTRODUCTION
      3. VIOLENT CRIME AND PECUNIARY CRIME
      4. CIVIL LIABILITY IN VIRTUAL WORLDS
      5. REGULATION AND TAXATION OF VIRTUAL WORLD COMMERCE
      6. RECOMMENDATIONS
      7. USE OF END-USER LICENSE AGREEMENTS AS DIFFERENTIATORS
      8. ENSURE LEGAL COMPLIANCE IN EVERY JURISDICTION IN WHICH YOU OPERATE
      9. BEWARE LEGAL AND REGULATORY IMPACTS OF TERMS-OF-SERVICE CONTRACTS
      10. CONSIDER THE RISKS OF VIRTUAL-WORLD COMMERCE CAREFULLY
      11. RECOGNIZE THE LIMITATIONS OF IN-WORLD SOLUTIONS
      12. EXPAND THE COMPUTER FRAUD AND ABUSE ACT AND ESTABLISH UNIFORM LEGISLATION
      13. CONCLUSION
      14. REFERENCES
  9. V. Theoretical and Educational Perspectives of Web 2.0
    1. X. Activity Theory Approaches for Authentic Web 2.0 Learning
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: ACTIVITY AND GENRE THEORIES
      4. DESIGNING FOR AUTHENTIC ACTIVITIES
      5. DESIGNING FOR AUTHENTIC COMMUNITIES
      6. FUTURE TRENDS
      7. CONCLUSION
      8. REFERENCES
  10. VI. Glossary and Web 2.0 Tutorial
    1. Glossary
  11. B. Social Software and Web 2.0 Technology Tutorial
    1. ABSTRACT
    2. WEBLOGS (BLOGS)
      1. History of Weblogs (Blogs)
      2. Current Trends
      3. Business Applications
      4. Educational Applications
      5. How to Blog
      6. Conclusion and Future Trends
    3. REFERENCES
    4. ADDITIONAL RESOURCES
    5. PODCASTS AND VIDEOCASTS
      1. Introduction and History of Podcasts
      2. Current Trends
      3. Business Applications
      4. Educational Applications
      5. How to Create a Podcast
        1. Download the Software
        2. Record Your Sound File and Save in MP3 Format
        3. Add an ID3 Tag to Your Podcast
        4. Share Your Podcast
      6. Conclusion
    6. REFERENCES
    7. ADDITIONAL RESOURCES
    8. WIKIS
      1. History of Wikis
      2. Current Trends
      3. Business Applications
      4. Educational Applications
      5. Conclusion and Future Trends
    9. REFERENCES
    10. ADDITIONAL RESOURCES
    11. VIRTUAL WORLDS
      1. History of Virtual Worlds
      2. Current Trends
      3. Business Applications of Virtual Worlds
      4. Educational Applications
      5. How to Participate in Virtual Worlds
      6. Conclusion and Future Trends
    12. REFERENCES
    13. ADDITIONAL RESOURCES
    14. SOCIAL NETWORKS
      1. History of Social Networking
      2. Current Trends
      3. Business Applications
      4. Educational Applications
      5. How to Use Social Networking
      6. Conclusion and Future Trends
    15. REFERENCES
    16. ADDITIONAL RECOURSES
    17. SOCIAL NETWORKS: BOOKMARKS
      1. History of Social Bookmarking
      2. Current Trends
      3. Business Applications
      4. Educational Applications
        1. How to set up a Del.icio.us Account
      5. Conclusion and Future Trends
    18. REFERENCES
    19. ADDITIONAL RESOURCES
      1. Social Bookmarking Creation Tools
    20. SOCIAL NETWORKS: TAGGING
      1. History of Tagging
      2. Current Trends
      3. Business Applications
      4. Educational Applications
      5. How to Create Tags
      6. Conclusion and Future Trends
    21. REFERENCES
    22. ADDITIONAL RESOURCES
    23. SOCIAL NETWORKS: PHOTO SHARING
      1. History of Photo Sharing
      2. Business Applications
      3. Educational Applications
      4. How to Share Photos
      5. Conclusion and Future Trends
    24. REFERENCES
    25. ADDITIONAL RESOURCES
    26. SOCIAL NETWORKS: MASHUPS
      1. History of Mashups
      2. Current Trends
      3. Business Applications
      4. Educational Applications
      5. How to Create Mashups
      6. Conclusion and Future Trends
    27. REFERENCES
    28. ADDITIONAL RESOURCES
    29. WEB CONFERENCING AND ELECTRONIC MEETINGS
      1. History of Web Conferencing
      2. Current Trends
      3. Business Applications
      4. Educational Applications
      5. Conclusion and Future Trends
    30. REFERENCES
    31. ADDITIONAL RESOURCES
  12. Compilation of References
  13. About the Contributors