DIGITAL AND SOCIAL MEDIA MARKETING AND ADVERTISING COLLECTION HAS MANY FORTHCOMING TITLES, INCLUDING. . .
Vicky Crittenden, Babson College, Editor
•Digital and Social Media Marketing: Keeping it Real by Nathalie Collins
•Online Consumer Insight by Geraldine Rosa Henderson
•Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value by Eliane Pereira Zamath Brito
•Mobile Marketing: A Plan For Strategic Success by J. Barry Dickinson
•Mobile Marketing Strategies: by Karen Mishra
•Information Privacy in the Marketplace Perspectives on the Information Exchange Between Consumers and Marketers by George Milne
•Digital Consumption and Fantasy Football: Lessons For Marketers From America’s ‘Virtual’ Pass Time by Mujde Yuksel
•Mobile ...
Get Social Roots now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
