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Social Networking in Recruitment by Amanda Belton

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Chapter 3. Pulling it All Together in a Plan

"There is nothing new under the sun."

Although written thousands of years ago, this is a truism that applies to recruitment today. We're doing the same thing we did when we used to advertise in the local paper, invite someone we met at a social function to apply for a role, or hire someone who is a current employee's connection. The difference is that we're using modern platforms to reach potential candidates, and the advantage of these social platforms is that we can reach a niche audience more easily than ever before.

In this chapter, we'll build a staged approach to using social media channels as part of a recruitment strategy. We'll be using social networks to find and connect with potential hires ...

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