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Social Networking in Recruitment by Amanda Belton

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Chapter 1. Becoming a Digital Native

At its heart, recruitment is all about communication between organizations and people, that is, a process of communication and relationship building that leads to an eventual hire. How we communicate has changed dramatically over the past two decades; we can now reach a wide audience of professional and personal connections with an immediacy that would have been mind-boggling 20 years ago! These dramatic shifts have had a big impact on business roles that need to communicate with the wider public.

The "dinosaur" recruiters advertising on job boards online may not see the comet coming to drive them to extinction, but it's certainly on its way. There are whole groups of potential high-performing, highly-skilled ...

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