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Social Networking for Rookies by LID Editorial

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CHAPTER 7

Personal branding andreputation, and buildingyour career

Developing your online presence

Recognition and visibility

To develop your personal brand online you need to be highly visible in a number of different channels. The more people who connect your online profile to your existing brand or website the better. This is why it is so important that your visibility and profile on all the sites you frequent is consistent, and that they are linked. You may show different aspects of your life and personality, but they should present a coherent whole image. Your profile is crucial to building your personal brand, and the Coach’s Notes at the end of this chapter focus entirely on how to create that killer profile.

Rookie Buster

To develop ...

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