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Social Networking for Rookies by LID Editorial

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CHAPTER 5

Navigating your waythough onlinecommunities and nichenetworks

Commonalities and differences

Profiles

Social networks use member profiles to represent and build member identity. These member home pages are at the very core of the network. You can build your identity through your profile, gather contacts and never participate in any groups or discussions. In online communities there is usually a brief profile page, which may include a picture, location, basic information and recent posts, but not much else. Often members of communities have an alias name and don’t use their own; for example, HorseAddict or BigMan. Although the profile can add context to the community, it is not the main identifier of the user – their posts and contributions ...

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