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Social Networking for Rookies by LID Editorial

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CHAPTER 3

Building your socialconnections

Social connections aren’t just social

The “social” side of social networking is as important as making direct business contacts, precisely because it is through social connections that business connections are made and solidified. We tend to trust people more when we feel we know them, and getting to know them outside the business context helps build that trust. Consequently, when building social connections and using social sites to do so, it is important that you think about how your activity there will help build trust in who you are and what you do.

Consider your purpose and strategy for social networking from Chapter 2. How will building purely social connections help you achieve your aims? Here ...

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