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Social Networking for Rookies by LID Editorial

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CHAPTER 2

Developing your socialnetworking strategy

Without a purpose and a plan, you are going to get bogged down in the world of social networking. There are so many different networks with so many different angles that you need to give serious thought to what you want to get out of networking and what you want to give to it.

Defining your purpose

You need to know what you’re using a social networking site for. While it’s OK to have a profile somewhere that’s just for “hanging out”, you need to know that hanging out is its purpose. If you are using a social networking site to try to build an audience, connect with other professionals, or meet a partner, it should be focused on achieving that end.

So what are you networking for? It’s worth taking ...

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