Social Networking for Promoting YOU as a Brand

Brian Solis and Deirdre Breakenridge

Social networks, for you as a Public Relations professional, are becoming primary mechanisms for connecting with people, ideas, brands, news, and information. However, thinking of social networks as just personal playgrounds will come back to haunt you and any company you work with in the future. Yes, beware of the things you share online because they’re indexed in search engines and live on the Web for a very long time. Yes, your activity appears in search engines such as Yahoo! and Google. And your blog posts, Flickr photos, comments, Twitter updates, and so on, show up in Google Alerts and also in Technorati. You need to think about online participation in ...