Social Movements for Good: How Companies and Causes Create Viral Change

About the Author

Derrick Feldmann is a sought-after speaker, researcher, and adviser in cause engagement. He founded Achieve to help organizations address their most pressing issues through research and data-driven, strategically designed fundraising and awareness campaigns.

Derrick is the lead researcher and creator of the Millennial Impact Project, a multiyear study of how the next generation supports causes. This ongoing study has been cited in hundreds of publications, including Forbes, TIME, Fast Company, The Chronicle of Philanthropy, the Wall Street Journal, and the New York Times. Through this research, as well as in his role at Achieve, Derrick has worked with companies and organizations such as AT&T, Facebook, BMW, PBS, and the Case Foundation to understand how the next generation of donors, activists, and employees are redefining cause work.

He is the founder of MCON, the nation's premier conference on Millennials and social good, which draws speakers from for- and nonprofit organizations across the world. MCON explores the question of whether and how organizations are taking advantage of today's heightened interest in causes to better serve their constituents.

Derrick is also the co-author of the book Cause for Change: The Why and How of Nonprofit Millennial Engagement (2012). He is also a regular contributor to Philanthropy News Digest and the Huffington Post IMPACT channel. He is on the Leadership Faculty of the Points of Light Corporate Institute, a guest lecturer ...