Social Movements for Good: How Companies and Causes Create Viral Change

Acknowledgments

One of the truest statements I've heard came from Marc Roberge, frontman for the band O.A.R, at MCON 2015. During his onstage interview, he said that a friend of his has a tattoo that says “I get to.” That statement pretty much sums up the journey I have been on for the last seven years—a journey that has been truly remarkable. And I owe this journey to so many people.

I get to work with some incredible people who remind me daily of the real reason why we do what we do for the field—to help others truly understand the reasons why people get involved to make a difference. These individuals include my team at Achieve—Clay Williams, Slade Sundar, Marianna Williams, Robert Anderson, Monte Lambert, and Jeremy Morse. And to my research and creative team, I can't put into words how much I appreciate the work of Amy Thayer, Natalie Clayton, and Hillary Celebi.

I want to especially thank four members of the Achieve team—Joey Ponce for his brilliant cover design, Jonathon Hosea and Hannah Lushin for their incredible editing skills, and Melissa Wall for her help with research and organizing all of these interviews—they were put to great use for this book project.

I get to meet great people while I travel on the road sharing the story of Millennials, social movements, and cause enthusiasts waiting to take action for an issue they care about. From New Zealand to Saskatchewan, I've had the opportunity to visit, see, and meet passionate people across the globe. I can't thank ...