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Social Media Strategies for Dynamic Library Service Development

Book Description

As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
    2. List of Reviewers
  6. Foreword
    1. REFERENCES
  7. Preface
    1. INTRODUCTION
    2. CHAPTER SYNOPSES
  8. Chapter 1: Enhancing the Competitive Advantage of Libraries through Social Media Marketing
    1. ABSTRACT
    2. INTRODUCTION
    3. SOCIAL MEDIA MARKETING
    4. CONCLUSION
    5. RECOMMENDATIONS: SOCIAL MEDIA MARKETING BEST PRACTICES
    6. SUGGESTIONS FOR FURTHER RESEARCH
    7. REFERENCES
    8. KEY TERMS AND DEFINITIONS
  9. Chapter 2: The Potential and Utilization of Social Media in Library and Information Centres
    1. ABSTRACT
    2. INTRODUCTION
    3. SOCIAL MEDIA TOOLS AND USEFULNESS IN LIBRARY SERVICES
    4. CHALLENGES OF SOCIAL MEDIA UTILISATION
    5. SOCIAL MEDIA IN HIGHER EDUCATION
    6. CONCLUSION
    7. REFERENCES
    8. ADDITIONAL READING
    9. KEY TERMS AND DEFINITIONS
  10. Chapter 3: Social Media Application and the Library
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. SOCIAL MEDIA, SOCIAL NETWORKING, WEB 2.0 AND LIB 2.0
    5. SOME SOCIAL MEDIA APPLICATIONS
    6. CONCLUSION
    7. RECOMMENDATIONS
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  11. Chapter 4: The Role of Social Media in Libraries
    1. ABSTRACT
    2. INTRODUCTION
    3. LIBRARY AND SOCIAL MEDIA
    4. LITERATURE REVIEW
    5. TYPES OF SOCIAL MEDIA
    6. BENEFITS OF SOCIAL MEDIA
    7. CHALLENGES OF SOCIAL MEDIA
    8. FINDINGS
    9. CONCLUSION
    10. FUTURE RESEARCH DIRECTIONS
    11. RECOMMENDATIONS
    12. REFERENCES
    13. ADDITIONAL READING
    14. KEY TERMS AND DEFINITIONS
  12. Chapter 5: Application of Web 2.0 Tools in Libraries in Africa
    1. ABSTRACT
    2. INTRODUCTION
    3. WEB 2.0
    4. LIBRARY 2.0: WEB 2.0 IN LIBRARIES
    5. PATRONS 2.0: THE EMERGING BREED OF LIBRARY USERS IN AFRICA
    6. CONCLUSION
    7. RECOMMENDATIONS
    8. SUGGESTIONS FOR FURTHER RESEARCH
    9. REFERENCES
    10. KEY TERMS AND DEFINITIONS
    11. ENDNOTES
  13. Chapter 6: Social Networking and the Promotion of Library Services
    1. ABSTRACT
    2. INTRODUCTION
    3. THE CONCEPT OF LIBRARY 2.0
    4. WHAT THE FUTURE HOLDS
    5. CONCLUSION
    6. RECOMMENDATIONS
    7. REFERENCES
    8. ADDITIONAL READING
    9. KEY TERMS AND DEFINITIONS
  14. Chapter 7: The Role of Social Media and Social Networking in Information Service Provision
    1. ABSTRACT
    2. INTRODUCTION
    3. SOCIAL MEDIA AS A USEFUL TOOL IN LIBRARIES
    4. ADVANTAGES OF SOCIAL MEDIA IN LIBRARIES
    5. SOCIAL MEDIA AND SOCIAL NETWORKING
    6. PRACTICAL EXAMPLES ON THE USE OF SOCIAL MEDIA AND SOCIAL NETWORKING TOOLS
    7. SOCIAL MEDIA AND SOCIAL NETWORKING IN LIBRARIES: FORGING AHEAD
    8. CONCLUSION
    9. RECOMMENDATIONS
    10. REFERENCES
    11. ADDITIONAL READING
    12. KEY TERMS AND DEFINITIONS
  15. Chapter 8: The Social Library
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. SOCIAL NETWORKING IN LIBRARY REFERENCE SERVICES: CONCEPTUAL DEFINITION
    5. FUTURE CHALLENGES AND PROSPECTS OF INTEGRATING SOCIAL NETWORKING/MEDIA IN REFERENCE SERVICES
    6. SOCIAL MEDIA PLATFORMS
    7. CONCLUSION
    8. RECOMMENDATIONS
    9. REFERENCES
    10. ADDITIONAL READING
    11. KEY TERMS AND DEFINITIONS
  16. Chapter 9: Use of Social Media in Marketing Library and Information Services in Nigeria Libraries
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. POPULAR SOCIAL MEDIA PLATFORMS USED FOR MARKETING LIBRARY SERVICES
    5. EVOLVING ROLES OF SOCIAL MEDIA IN LIBRARIES
    6. SOCIAL MEDIA USE BY ACADEMIC LIBRARIES IN NIGERIA
    7. OPPORTUNITIES AND CHALLENGES OF USING SOCIAL MEDIA IN MARKETING A LIBRARY SERVICES
    8. CHALLENGES OF USING SOCIAL MEDIA FOR MARKETING ACTIVITIES BY NIGERIAN LIBRARIES
    9. CONCLUSION
    10. RECOMMENDATIONS
    11. REFERENCES
    12. ADDITIONAL READING
    13. KEY TERMS AND DEFINITIONS
  17. Chapter 10: Social Media as Weapon of Mass Instruction in Training Library and Information Science Students
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. AVAILABLE SOCIAL MEDIA SERVICES
    5. USE OF SOCIAL MEDIA IN EDUCATION
    6. RELATED STUDIES ON THE USE OF SOCIAL MEDIA IN EDUCATION
    7. RESEARCH METHODOLOGY
    8. DATA ANALYSIS AND RESULTS
    9. SUMMARY
    10. CONCLUSION
    11. RECOMMENDATIONS
    12. SUGGESTIONS FOR FURTHER STUDIES
    13. REFERENCES
    14. KEY TERMS AND DEFINITIONS
  18. Chapter 11: Social Media and Academic Performance of Library and Information Science Undergraduates
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLGY
    5. RESULTS
    6. DISCUSSION OF FINDINGS
    7. CONCLUSION
    8. RECOMMENDATION
    9. REFERENCES
    10. KEY TERMS AND DEFINITIONS
  19. Chapter 12: Usage of Facebook by Library and Information Science Female Undergraduate Students in Selected Nigerian Universities
    1. ABSTRACT
    2. INTRODUCTION
    3. RESEARCH OBJECTIVES
    4. LITERATURE REVIEW
    5. METHODOLOGY
    6. RESULTS
    7. DISCUSSION OF FINDINGS
    8. CONCLUSION
    9. RECOMMENDATIONS
    10. SUGGESTIONS FOR FUTURE RESEARCH
    11. REFERENCES
    12. ADDITIONAL READING
    13. KEY TERMS AND DEFINITIONS
  20. Chapter 13: Strategic Planning for Social Media in Libraries
    1. ABSTRACT
    2. INTRODUCTION
    3. STRATEGIC PLANNING
    4. ADOPTION OF SOCIAL MEDIA IN ZIMBABAWE LIBRARIES
    5. FUTURE PLANS
    6. SOLUTIONS AND RECOMMENDATIONS
    7. FUTURE RESEACH DIRECTIONS
    8. CONCLUSION
    9. REFERENCES
    10. ADDITIONAL READING
    11. KEY TERMS AND DEFINITIONS
  21. Chapter 14: Awareness and Use of Social Media
    1. INTRODUCTION
    2. REVIEW OF LITERATURE
    3. RESULTS AND DISCUSSION
    4. CONCLUSION
    5. REFERENCES
    6. ADDITIONAL READING
    7. KEY TERMS AND DEFINITIONS
  22. Chapter 15: The Impact of Social Media to Library Services in Digital Environment
    1. ABSTRACT
    2. INTRODUCTION
    3. SOCIAL MEDIA AND SOCIAL NETWORKING SITES
    4. FEATURES OF SNSs
    5. THE USE OF SNS IN LIBRARIES
    6. CONCLUSION
    7. REFERENCES
    8. ADDITIONAL READING
    9. KEY TERMS AND DEFINITIONS
  23. Chapter 16: Impact of Social Media on Information Professionals
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. CONCEPT OF SOCIAL MEDIA
    4. 3. LITERATURE REVIEW: IMPACT OF SOCIAL MEDIA
    5. 4. AFRICAN CONTEXT
    6. 5. CONCLUSION
    7. 6. RECOMMENDATION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  24. Chapter 17: Libraries at the Crossroads
    1. ABSTRACT
    2. INTRODUCTION
    3. CONCLUSION
    4. RECOMMENDATIONS
    5. REFERENCES
    6. ADDITIONAL READING
    7. KEY TERMS AND DEFINITIONS
  25. Chapter 18: Ethical Issues Arising from Social Media Use in Libraries
    1. ABSTRACT
    2. INTRODUCTION
    3. REVIEW OF RELATED LITERATURE
    4. CONCLUSION
    5. RECOMMENDATIONS
    6. REFERENCES
    7. ADDITIONAL READING
    8. DEFINITION OF TERMS
  26. Compilation of References
  27. About the Contributors