This chapter discusses how the positive and negative aspects of social media campaigns and how information available through social networks may not necessarily be accurate or in good taste. A number of security issues related to getting information out to people and how these risks can be mitigated in a number of ways will also be discussed.
Social networking; social media; communications; privacy; security; Internet penetration; content management; censorship
• Being bold versus being overlooked
• Good social media campaigns
• Bad social media campaigns
• Sometimes it’s better to be overlooked
• Social media hoaxes
• The human factor
• Content management
• Promotion ...