Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

6. The People Principle

Hiring for social media roles isn’t easy. Don’t kid yourself for even a second. Recruiting managers agonize over this on a regular basis. Here’s why: Qualifications for social media roles are still difficult to pin down. What should an applicant’s skill set be? What about work experience? How do you separate the posers and hacks from the genuine article? With thousands of people suddenly selling themselves as “social media experts” on the Internet, finding truly capable, qualified, trustworthy, social media–savvy applicants can be a bear. This section will hopefully help simplify the process of hiring staff for social media–related positions.

Hiring, Training, and Certifying for Social Media Activity

First things first: ...