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Social Media Risk and Governance

Book Description

This book sets out the key elements of good social media governance, identifying the sources of risk and how to deal with them whilst still gaining most benefit from the business opportunities inherent in these technologies.

Table of Contents

  1. Cover
  2. Dedication
  3. Title Page
  4. Table of Contents
  5. About the author
  6. Preface
  7. Acknowledgements
  8. 01    Introduction to social media
    1. What is social media?
    2. The power of social media
    3. Traditional social media vs enterprise social networks
    4. Controlling the uncontrollable
    5. Why is governance and risk management so important?
    6. Chapter overview
    7. Summary
  9. 02    Risk
    1. Overview
    2. Risk strategy
    3. The risk continuum
    4. Corporate culture
    5. Social media risk maturity model
    6. Risk categorization
    7. Summary
  10. 03    Strategy
    1. Overview
    2. Designing a strategy
    3. Getting everyone on the same page
    4. Advocates and reverse-mentors
    5. Crowdsourcing
    6. Aligning your governance to your strategy
    7. Summary
  11. 04    Data privacy and control
    1. Overview
    2. Data privacy and protection
    3. Data management
    4. Implementing controls
    5. Summary
  12. 05    Governance
    1. Overview
    2. Roles and responsibilities
    3. Moderation
    4. Data quality
    5. Monitoring
    6. Metrics and performance indicators
    7. Operating procedures
    8. Summary
  13. 06    Policy, training and awareness
    1. Overview
    2. The purpose of a social media policy
    3. Creating an effective social media policy
    4. The purpose of a privacy policy
    5. Creating an effective privacy policy
    6. Training and awareness
    7. Summary
  14. 07    Crisis management
    1. Overview
    2. Planning and preparation
    3. Assessing an incident
    4. Implementing a crisis response strategy
    5. Responding to a crisis
    6. Crisis testing and simulation
    7. Summary
  15. 08    Cyber security
    1. Overview
    2. What is cybercrime?
    3. Account management
    4. Social engineering
    5. Securing your network and data
    6. Summary
  16. 09    Regulation
    1. Overview
    2. The social media regulatory mix
    3. Dealing with character limitations
    4. Future of regulation
    5. Summary
  17. 10    The future and its opportunities
    1. Overview
    2. Social media analytics
    3. Farewell, email!
    4. Education
    5. Democracy 2.0
    6. Resilience and the need for trust
    7. Summary
  18. Further reading
  19. Index