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Social Media Metrics For Dummies by Leslie Poston

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Looking at Other Free or Freemium Tools

Many free or freemium tools are available to you to track your analytics. Each tool has strengths and weaknesses, and few are as versatile as the completely free Google Analytics. A few worthy of mention are

check.png Mint: If you’re looking for a PHP-based tool that you can customize and build on, take a look at Mint (www.haveamint.com ). This tool creates a lovely widget-style interface that looks at all segments of data on your blog. It pulls in real-time statistics as well as statistics over time, makes backups for you, and offers you an API to make it more complex if you know PHP or have someone in-house who does.

check.png Woopra: Woopra (www.woopra.com ) is a fun tool, but a bandwidth hog. It works as a plug-in on your blog and not only tells you statistics in real time using visually pleasing graphs and colors, it lets you scare the heck out of unsuspecting site visitors by allowing you to suddenly start chatting them. Another drawback, besides bandwidth use, is Woopra’s addictive nature. It’s hard to walk away from the ever-changing visual graphs. Sites like Clicky or Google Analytics, which have less “bling,” can be easier to view daily without derailing your productivity.

Bit.ly: Bit.ly (https://bitly.com ) is actually an URL shortener that gives you ...

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