Social Media Metrics For Dummies

Mu Sigma

Offering predictive analytics and business intelligence to various verticals, Mu Sigma (see Figure 21-8) is an enterprise-level analytics and metrics service.

Figure 21-8: Mu Sigma solved business sales and retention problems with metrics.

Mu Sigma specifically applies metrics to solving business challenges in sales, retention, customer behavior, and more inside each of the main verticals it serves, such as Financial Services, Insurance, or Automotive.

Mu Sigma is meant for business serving the larger verticals, but you can apply its case studies and white papers to any business looking to learn new metrics techniques and tips.