O'Reilly logo

Social Media Metrics For Dummies by Leslie Poston

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Finding and Getting New Business

Finding and acquiring new business is where people-centered metrics like KISSmetrics being integrated via API into data-centered metrics like Google Analytics is the most valuable. Combining these data sets creates a one-two punch of useful data that can help you target new business.

The Google Analytics Keyword Report is a great place to start your push for more customers. (It will help you with your content also, among other things, because it’s a multipurpose tool.) First, expand the Keyword report to include the most you can view at one time — currently 500 keywords.

remember.eps As you take a good hard look at all the various ways real people interact with your site and your brand, you can see the treasure trove of leads and new customers that are out there waiting for you to find them, anticipate their needs, and make sure they can easily interact with your brand. The metrics behind the machine are as much about quality and innovation as they are about quantity. A lot of data doesn’t mean much if you aren’t using it to its full potential.

Discovering how easily people find you

One thing your Keyword Report can tell you is how hard people are working to find information that is leading them to you. You can see what I mean by that statement in those keywords that list you as showing up on page 2 or 3 of the results for that word or phrase.

To get a page 2 ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required