Figure 3-6: CustomScoop.
Get the Scoop with CustomScoop
Not all metrics are created from online sources. How do you track online and offline sources well? A few companies offer this service, such as MediaVantage (formerly DNA 13), but CustomScoop (www.customscoop.com
) offers it at a great price — a free trial/tiered plan pricing combo that most folks will find within reach of their budget (see Figure 3-6).
CustomScoop not only has comprehensive software to bring you automated metrics tracking, it also has real people that help you look for more metrics from more sources. This intriguing combination definitely allows for a wider variety of results.
Focused on campaigns, keywords, and news monitoring, CustomScoop is a solution that works well for brand management, but it can also be applied to personal brand and individual search metrics. Used in tandem with a tool like Google Analytics, CustomScoop can amplify the metrics you track and broaden your brand’s reach.
CustomScoop as a tool allows you a larger picture of how effective your message is and what trends are in your industry. It’s a bit more outward facing than traditional metrics.
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