Social Media Metrics For Dummies

Practicing Good Mobile Metrics Habits

Inside your app are certain metrics you need to focus on tracking. You’d think that web analytics would translate to the mobile world and that you’d use many of the same metrics from your web analytics in your mobile apps, but that just isn’t the case.

How people use mobile websites and apps on their phones and tablets is quite different than how they use a website, and your metrics should take that into account. You want your mobile analytics to focus on several metrics that are different than the typical platform type, platform version, screen size, use frequency, or other typical metrics:

Your funnel: Your primary metric to track is your funnel. By performing a funnel analysis, you can ferret out the points in your app that act as a roadblock to your users. For example, if you want to convert users from mobile to web by getting them to sign up for a weekly e-mail from you, analyzing your funnel can find how many users you lose at each stage of the in-app subscribe process. This data allows you to improve future versions of your mobile app to convert better.

Demographic data: More specifically, you want to capture demographic data points that may seem different and find the correlation between them. How does in-app user behavior correlate with ...