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Social Media Metrics For Dummies by Leslie Poston

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Knowing What to Do with Metrics

After you’ve gathered as much metrics information as you can, you’re ready to put that data to good use. You can use the information that you find to discover what your competitors are up to (and beat them at their own game!), grow your business, and increase your sales.

remember.eps With so many options for excelling in competition using what you discover for your metrics, I’m sure you’re seeing the value of having metrics in place everywhere possible. If the tool you’re using has no metrics capabilities, make sure to utilize your landing pages with Google Analytics to bridge the gap and gather information. If you can have people self-select their own data through mailing list subscription forms and lead gathering opportunities, it will add another layer to your metrics program that will help you get a leg up on the competition.

Pursuing competitive intelligence

One of my favorite ways to use social media metrics is in the pursuit of competitive intelligence. The term competitive intelligence doesn’t refer to knowing more about everything than the person next to you and winning a prize, but rather refers to knowing all about what your competing business brands are up to (which makes the prize you “win” a better business). Competitive intelligence helps you compete on price, service, perception, attention metrics, audience, reach, and more.

Thanks to social media ...

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