What You’re Not to Read
This book is written for the beginner to intermediate social media metrics user. If you already have social media metrics accounts for you or your business on a variety of social sites and platforms, you can probably skip the chapters on how to sign up and get moving, though you may find it useful to review the sections for a refresher.
If you’re a business and have already gotten rolling on some analytics, you can probably safely ignore many of the starting chapters and start checking out Parts III and V.
If you’re a pro and could have probably written this book, feel free not to read anything and use this book to make art and recycle it when you’re done.
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