Social Media Metrics For Dummies

Knowing What New Things Deserve Measuring

What about new things to measure? How do you know where you need to go with your metrics in future?

Your current metrics can answer that question as well. As your customers start using new tools, new systems, new apps, and new techniques, they show up as outliers (see Figure 19-1) in your current metrics. (For more on outliers, see the next section.)

Figure 19-1: A data outlier, flying above the curve of average.

After you see a trend forming, you can begin to measure that metric. That trend may be a type of device, a location, a demographic you’ve never reached, or a new technology.

Let your data be your guide. Use your business sense and knowledge of your product to verify the benefit you see indicated and fine-tune the data.