Social Media Metrics For Dummies

Conventions Used in This Book

In this book, I stick to the following conventions to help with readability:

Whenever you have to enter text, it is shown in bold so that it’s easy to see.

Monofont text denotes an e-mail address, website URL, or social media handle.

Twitter handles are always preceded with a @ sign, like @dummies, Google+ by a + sign, like +leslie poston, and so on.

Social media pages and features — such as Settings or Replies — are called out with capital letters.

Numbered lists guide you through tasks that must be completed in order from top to bottom.

You can read bulleted lists in any order you like (from top to bottom, bottom to top, or in any way you’d like).

I’ve been on social media for quite a while, and I have a good sense of what’s out there and how people are using it; but social media is a living, breathing, and constantly changing community dynamic. The services ...