Social Media Metrics For Dummies

Forrester Research, Inc. and Altimeter Group

Forrester Research, Inc. (see Figure 21-1) and Altimeter Group (see Figure 21-2) are less about traditional metrics and analytics and more about analysis of big data and market research overall. These research firms spend every waking hour poring over huge data sets to help business of all sizes arm themselves with the knowledge it takes to solve problems and be better at what they do.

Figure 21-1: Forrester Research offers data analysis help.

Figure 21-2: Altimeter Group offers data analysis help.

Both companies help clients dig deeper into the problems they want to solve in two ways:

First, via white papers, blog posts, and purchasable reports (some are free, and some clients can buy à la carte) to help them solve big problems when they don’t have complex metrics of their own to work from.

Second, by offering events and consulting to back up their reports and analysis.

If you’re going to do a big project, a launch, scale up quickly ...