Social Media Metrics For Dummies

Assessing Your Metrics

Getting in good metrics habits involves learning to assess your metrics on a weekly or monthly basis. This assessment is valuable for the things you’re currently measuring, helps you fine-tune incoming data, and helps you use that data wisely because things change so fast online.

Adding in comparisons to past data helps you refine your metrics even more. By comparing where you’ve been to where you are, you can see whether the metrics you’re tracking and the data analysis you’re creating for your brand is working on an ongoing basis.

Even more important, value tracking and scope tracking of your metrics enables you to see gaps when they occur. These gaps reflect changes and allow you to address them in a timely manner.

For example, you may have very little mobile traffic at first, but it’s grown into the mobile space over time. As that increase happens, you’ll see a gap in the metrics coming in regarding mobile use: you’ll be getting numbers but won’t be tracking them as campaigns or goals yet. This gap is a chance to future-proof your metrics.