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Social Media Metrics For Dummies by Leslie Poston

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Tracking Mobile Metrics

As you may have guessed already, you can do some mobile tracking in Google Analytics. Google certainly seems to have its finger in every pie, doesn’t it? Because of this, there is no time like the present to start laying plans for a mobile version of your site if you don’t already have one. Talk to your web designer about the best way to make that happen.

You can track mobile activity using Google Analytics in four ways:

check.png On a regular website being accessed by mobile devices

check.png In a native application (app) built for iOS (Apple) or Android (Google)

check.png On a website built for a non-smartphone with a browser (low-end mobile devices)

check.png Mobile ad metrics inside Google Analytics for AdWords

For this book, I focus on the first and last items in the preceding list.

tip.eps To take advantage of tracking activity in a native application built for iOS or Android, you need to find out more about coding an app and using Google’s Analytics for Mobile Apps SDKs. You can find out more about ...

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