About This Book
What would you say if I told you that by the end of this book, you’d feel like all your efforts online had a purpose? What if I said you’d not only see the purpose of your efforts, but be able to measure these efforts and adjust them to consistently maximize the value you’re getting out of them?
Skeptical of what you can achieve online? Thinking that the online business arena doesn’t give you enough room to market your product or service? I show you how to use the social aspects of the web to achieve not only more return on your efforts but a higher quality return and a more loyal customer base.
You can say and do so much in the social space, and all of it — every single thing — can be measured and analyzed. In fact, the things you do online can be measured and analyzed in far greater detail than many of your traditional marketing efforts ever could. What’s the ROI of a television ad? It’s hard to determine precisely. But you can track the ROI of a YouTube video, for example, from minute to minute down to the nth detail.
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