Social Media Metrics For Dummies

Identifying What Else You Can Measure

If you’re wondering what else you can measure, just think outside the box. You hear this phrase all the time, but what does it mean for metrics? It means thinking of ways to measure the unmeasurable and better ways to track the typical metrics.

Some metrics you simply make a note of, pay attention to, and check regularly. They help judge some of the intangible values around your brand. Others you track in great detail via links, codes, landing pages, and other online metrics. Both hold value. Both integrate with each other well.

However you decide to think out of the box, make sure that you keep track of the unusual or intangible metrics you start to measure. These metrics may not plug easily in to your analytics reports, but they’re invaluable tools in the sales process and marketing decision-making process.

Out-of-the-box measurements

If you put your mind to it, you can measure anything — some metrics are just harder to achieve and require more self-identification from the customer. Take yellow pages ads and billboards, for example.

Those rely on the customers indicating that they heard of your business through those mediums. That reliance on the customer means thinking outside the box and adding a layer of self-identification and tracking to the time between seeing the ad and making the call or stopping in.

Here are a few examples of thinking ...